[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.senub.cz\/google-vybira-kanonicke-url-adresy-na-zaklade-vasi-webove-stranky-a-na-preferenci-uzivatele\/#Article","mainEntityOfPage":"https:\/\/www.senub.cz\/google-vybira-kanonicke-url-adresy-na-zaklade-vasi-webove-stranky-a-na-preferenci-uzivatele\/","headline":"Google vyb\u00edr\u00e1 kanonick\u00e9 URL adresy na z\u00e1klad\u011b va\u0161\u00ed webov\u00e9 str\u00e1nky a na preferenci u\u017eivatele","name":"Google vyb\u00edr\u00e1 kanonick\u00e9 URL adresy na z\u00e1klad\u011b va\u0161\u00ed webov\u00e9 str\u00e1nky a na preferenci u\u017eivatele","description":"GOogle m\u016f\u017ee vybrat kanonickou URL adresu na z\u00e1klad\u011b vn\u00edman\u00e9 preference va\u0161\u00ed webov\u00e9 str\u00e1nky a tak\u00e9 URL adresu, kter\u00e1 je daleko u\u017eite\u010dn\u011bj\u0161\u00ed pro koncov\u00e9ho u\u017eivatele, vysv\u011btlil Webmaster analytik Trend\u016f na GOogle","datePublished":"2020-02-18","dateModified":"2020-02-18","author":{"@type":"Person","@id":"https:\/\/www.senub.cz\/author\/#Person","name":"","url":"https:\/\/www.senub.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"senub.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.senub.cz\/google-vybira-kanonicke-url-adresy-na-zaklade-vasi-webove-stranky-a-na-preferenci-uzivatele\/","wordCount":727,"articleBody":"GOogle m\u016f\u017ee vybrat kanonickou URL adresu na z\u00e1klad\u011b vn\u00edman\u00e9 preference va\u0161\u00ed webov\u00e9 str\u00e1nky a tak\u00e9 URL adresu, kter\u00e1 je daleko u\u017eite\u010dn\u011bj\u0161\u00ed pro koncov\u00e9ho u\u017eivatele, vysv\u011btlil Webmaster analytik Trend\u016f na GOogle John Mueller dev\u00e1t\u00e9ho z\u00e1\u0159\u00ed v\u00a0nov\u00e9 edici ASkGoogleWebmasters.\u00a0Ot\u00e1zka. \u00a0\u201eM\u016f\u017eete indikovat va\u0161e preference Googlu za pou\u017eit\u00ed t\u011bchto technik, av\u0161ak Google si m\u016f\u017ee zvolit \u00fapln\u011b jinou str\u00e1nku jako kanonickou, ne\u017e jste zvolili vy, pro rozli\u010dn\u00e9 d\u016fvody. Tak\u017ee, jak\u00e9 jsou ty d\u016fvody? D\u011bkuji!\u201c zeptal se skrze Twitteru u\u017eivatel uale75.\u00a0Odpov\u011b\u010f. \u00a0Je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se zab\u00fdval samotnou ot\u00e1zkou, Mueller uvedl \u010dten\u00e1\u0159e do kontextu t\u00edm, \u017ee poskytl p\u0159\u00edklady b\u011b\u017en\u00fdch nastaven\u00ed, ve kter\u00fdch v\u00edcero unik\u00e1tn\u00edch URL adres vede na ten sam\u00fd obsah, jako nap\u0159\u00edklad, kdy\u017e domovsk\u00e1 str\u00e1nka je p\u0159\u00edstupn\u00e1 jako index.html nebo kdy\u017e ob\u011b ni\u017e\u0161\u00ed a vy\u0161\u0161\u00ed verze URL Adresy p\u0159esm\u011brov\u00e1vaj\u00ed u\u017eivatele na tu samou webovou str\u00e1nku.\u00a0\u201ePro vyhled\u00e1v\u00e1n\u00ed ned\u00e1v\u00e1 p\u0159\u00edli\u0161 velk\u00fd smysl to, abychom indexovali a ukazovali v\u0161echny tyto verze URL adres, tak\u017ee se sna\u017e\u00edme vybrat tu jednu jedinou dokonalou a zam\u011b\u0159it se na n\u00ed,\u201c vysv\u011btlil Mueller. \u201eSna\u017e\u00edme se vyb\u00edrat kanonickou URL adresu t\u00edm, \u017ee n\u00e1sledujeme dv\u011b obecn\u00e9 p\u0159\u00edru\u010dky: zaprv\u00e9, kter\u00e1 URL adresa vypad\u00e1 tak, \u017ee webov\u00e1 str\u00e1nka chce, abychom ji pou\u017eili, tak\u017ee jak\u00e9 jsou preference samotn\u00e9 webov\u00e9 str\u00e1nky? A zadruh\u00e9, kter\u00e1 URL adresa by byla u\u017eite\u010dn\u011bj\u0161\u00ed pro koncov\u00e9ho u\u017eivatele?\u201c\u00a0Co se t\u00fd\u010de \u201epreferenc\u00ed webov\u00fdch str\u00e1nek\u201c, Mueller uvedl, \u017ee Google bere v\u00a0potaz celou \u0161k\u00e1lu faktor\u016f, kter\u00e9 zahrnuj\u00ed:\u00a0\t\tAnotaci odkazu rel cannonical\t\tRedirekty\t\tIntern\u00ed odkazov\u00e1n\u00ed\t\tURL adresu v\u00a0souboru sitemapy\t\tHTTPS URL adresy up\u0159ednost\u0148uje p\u0159ed http URL adresami\t\tP\u011bkn\u011bj\u0161\u00ed URL adresu\u00a0\u201ePro v\u0161echny tyto oblasti zva\u017eujeme zahrnut\u00e9 faktory pro to, \u017ee ka\u017ed\u00e1 z\u00a0nich m\u00e1 jist\u00fd potenci\u00e1l kanonick\u00e9 URL Adresu a pot\u00e9 si vybereme tu, u kter\u00e9 se st\u0159et\u00e1v\u00e1 co nejv\u00edce v\u011bc\u00ed.\u201c\u00a0\u201ePokud jste tedy vlastn\u00edkem webov\u00e9 str\u00e1nky a m\u00e1te opravdu siln\u00e9 preference, co se t\u00fd\u010de URL Adresy, kterou chcete m\u00edt uk\u00e1zanou u\u017eivatel\u016fm ve vyhled\u00e1v\u00e1n\u00ed, byste se m\u011bli p\u0159edev\u0161\u00edm ujistit, \u017ee pou\u017e\u00edv\u00e1te tyto preference konzistentn\u011b na cel\u00e9m va\u0161em majetku on-line,\u201c doporu\u010dil. \u201eIde\u00e1ln\u011b by internetov\u00e9 vyhled\u00e1va\u010de nem\u011bly v\u016fbec ani narazit na jak\u00e9koliv alternativy \u2013 pokud m\u00e1te n\u011bjakou preferenci, tak se ji, pros\u00edm, dr\u017ete.\u201c\u00a0Co se stane, kdy\u017e je vybr\u00e1na odli\u0161n\u00e1 URL adresa? \u00a0\u201ejednodu\u0161e \u0159e\u010deno, je to jenom o URL adrese, kter\u00e1 se ukazuje ve vyhled\u00e1v\u00e1n\u00ed. Pokud na\u0161e syst\u00e9my vyberou jinou URL adresu jako kanonickou, bude se hodnotit \u00fapln\u011b stejn\u011b ve vyhled\u00e1v\u00e1n\u00ed. Konec konc\u016f, v\u0161echno to stoj\u00ed a pad\u00e1 na va\u0161\u00ed preferenci,\u201c uvedl Mueller a tak\u00e9 dodal: \u201epokud se stane, \u017ee je vybr\u00e1na odli\u0161n\u00e1 URL adresa, tak to v\u016fbec neznamen\u00e1, \u017ee bude n\u011bjak negativn\u011b ovlivn\u011bna va\u0161e webov\u00e1 str\u00e1nka.\u201c\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Pou\u017eit\u00ed rel=cannonical vlastnosti a konsolidac\u00ed va\u0161ich sign\u00e1l\u016f standardizac\u00ed URL Adresy a praktik odkazov\u00e1n\u00ed nap\u0159\u00ed\u010d celou va\u0161\u00ed webovou str\u00e1nkou by m\u011blo pomoci udr\u017eet duplicitn\u00ed obsah pod kontrolou a tak\u00e9 to m\u016f\u017ee pomoci v\u00a0uji\u0161t\u011bn\u00ed, \u017ee internetov\u00e9 vyhled\u00e1va\u010de budou nasm\u011brov\u00e1vat u\u017eivatele na str\u00e1nky, na kter\u00e9 chcete.\u00a0Pokud se chcete dozv\u011bd\u011bt v\u00edce o kanonick\u00e9m tagu. Tak tady je n\u011bkolik dal\u0161\u00edch zdroj\u016f a prost\u0159edk\u016f (v angli\u010dtin\u011b), kter\u00e9 v\u00e1m mohou pomoci ur\u010dit, kdy pou\u017e\u00edt kanonick\u00fd tag. Ur\u010dit\u011b se tak\u00e9 pod\u00edvejte na n\u00e1\u0161 blog, kde jsme ji\u017e o kanonick\u00fdch taz\u00edch tak\u00e9 mnoho napsali.\u00a0\t\tZdivo\u010del\u00e9 kanonick\u00e9 tagy\t\tSMX Replay: SEO, kter\u00e9 Google spravuje a opravuje za v\u00e1s (https:\/\/searchengineland.com\/smx-replay-seo-that-google-tries-to-correct-for-you-319091)\t\tKanonick\u00fd chaos: jak vlastn\u011b dokleknout na duplicitn\u00ed obsah (https:\/\/searchengineland.com\/canonical-chaos-doubling-duplicate-content-264078)\t\tKanonick\u00e9 tagy jsou lehk\u00e9, spr\u00e1vn\u011b? Co je to nejhor\u0161\u00ed, co by se mohlo st\u00e1t? (https:\/\/searchengineland.com\/canonical-tags-easy-right-whats-worst-happen-274635)                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google vyb\u00edr\u00e1 kanonick\u00e9 URL adresy na z\u00e1klad\u011b va\u0161\u00ed webov\u00e9 str\u00e1nky a na preferenci u\u017eivatele","item":"https:\/\/www.senub.cz\/google-vybira-kanonicke-url-adresy-na-zaklade-vasi-webove-stranky-a-na-preferenci-uzivatele\/#breadcrumbitem"}]}]